BetterSignal.co| AI Marketing Data Science Solutions To Boost ROAS

Our Science-Backed Services:

What We Do: AI-Driven Solutions To Maximize Marketing ROI

Our 100% in-house built data-driven approach helps you maximize ROI through precise measurement and optimization

Data Driven Multi-Touch Attribution

Our proprietary, in-house Data-Driven Multi-Touch Attribution model integrates all your data. It uses advanced statistical and AI methodologies to transparently map the user journey, revealing which touchpoints truly drive revenue. This custom-built model aligns with your unique brand needs and KPIs.

Google Meridian-Based MMM Modeling

Our custom built MMM precisely uncovers the optimal marketing spend mix. Tailored for your brand's unique needs, we integrate a comprehensive set of variables into our models to accurately predict and optimize for any desired business outcome, delivering actionable, science-backed insights for maximum ROI and impact.

User-Level Predicted LTV Modeling

We build high-accuracy predicted Lifetime Value models (pLTV) using your first-party data (e.g., product behavior, user engagement, purchase patterns) and AI. These pLTV insights are then operationalized into Google Ads & Meta for value-based bidding, allowing higher bids for segments with higher LTV. The insights also enable the creation of value-based lookalike audiences.

Incrementality Testing & Experimentation

we design and run controlled lift experiments to measure the true incremental impact of your marketing efforts. Through precise geo-experiments and time-series analysis, we quantify exactly how much each campaign or channel truly adds on top of your baseline.

Propensity & Retention Modeling

We build models that predict not just who will convert - but who will stay. By combining lead conversion likelihood with early retention indicators, we help businesses focus acquisition on high-quality, high-LTV users.

Drive POAS - Profit on Ad Spend

We build infrasturcre to factor in product margins, costs, and expected returns, calculating true profit per conversion. This enables bidding strategies that focus ad spend on transactions with the highest net impact, driving smarter scaling and stronger ROI.

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Comparison

BetterSignals Customized Solutions vs. SaaS Platforms

Offering

BetterSignals

Typical SaaS Platforms

Data Driven MTA Attribution

Yes - Tailored For Your Needs

No (Black Box)

Marketing Mix Modeling (MMM)

Yes (Custom Built)

Limited / Pre-built

Algorithm Transparency

Full Transparency

Black Box

Custom Event Mapping & Data Cleaning

Included

Self-Service Only

Support from Veteran Data Scientists and Ex-Googlers

Dedicated Expert

Ticket-Based Support

Deliverables Ownership

Yours Forever

Tied to Platform Subscription

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Meet The Founders

Alon Oszmann

Co-Founder | Chief Executive Officer

Alon is a growth marketing leader with over 12 years of experience, including 5+ years at Google. He has driven growth for both startups and publicly traded companies, managing multimillion-dollar advertising budgets and leading strategic data initiatives across eCommerce, fintech, SaaS, and more. With deep knowledge of how advertising platforms operate and optimize, Alon combines analytical rigor with creative execution to deliver scalable, measurable impact.

Raphael Isaac Sebbah

Co-Founder | Chief Data & AI Officer

Raphael is a data scientist and actuarial leader with a strong background working with insurance companies, investment firms, tech companies, and publicly traded organizations. He specializes in advanced analytics, statistical modeling, and Python development - helping businesses transform complex data into actionable insights. With deep expertise in business intelligence, anomaly detection, and forecasting, Raphael delivers tailored data solutions that drive smarter decisions and enhance operational efficiency.

Why Us

Why Choose BetterSignals?

Expert Team

Led by ex-Googlers and seasoned data science experts

Tailor Made Solutions For Your Brand's Needs

Unlike SaaS tools, we don’t offer one-size-fits-all solutions.We build transparent, custom models tailored to your KPIs, channels, and unique customer journeys.It’s not plug-and-play - you own our work, forever.

Build Your In-House Measurement Superpower

Your data is an asset - we’ll help you it and turn it into growth. It’s the key to data driven measurement, advanced user segmentation, and value-based optimization. We’ll help you unlock its full potential.

Top Tier Performance Marketing Exptrise

Our team combines top tier performance marketing experts including ex-Google and ex-Meta experts. With deep expertise at the intersection of marketing and AI, with direct experience managing hundreds of millions in ad spend.

Strategic Growth Partners

We don’t stop at insights. We help you operationalize models into your media buying, budgeting, and growth strategies.

What is Performance Modeling?

It’s the science of using your first-party data to predict customer value, optimize bidding, and measure true marketing impact. No guesses - just models. Built for modern marketers.
Check our Modeled Value-Based Bidding solutions.