BetterSignal.co| AI Marketing Data Science Solutions To Boost ROAS

Our Science-Backed Services:

What We Do: AI-Driven Data Solutions That Drive Growth

Our 100% in-house built data-driven approach helps you maximize ROI through precise measurement and optimization

Data Driven Attribution

Our proprietary, in-house Data-Driven Multi-Touch Attribution model integrates all your data. It uses advanced statistical and AI methodologies to transparently map the user journey, revealing which touchpoints truly drive revenue. This custom-built model aligns with your unique brand needs and KPIs.

Marketing Mix Modeling (MMM)

Our custom built MMM precisely uncovers the optimal marketing spend mix. Tailored for your brand's unique needs, we integrate a comprehensive set of variables into our models to accurately predict and optimize for any desired business outcome, delivering actionable, science-backed insights for maximum ROI and impact.

User-Level Predicted LTV Modeling

Growth at scale requires a deep understanding of future value. Our pLTV models identify your highest-potential cohorts early, allowing you to optimize CAC/LTV ratios and shift spend toward users that drive company equity.

Incrementality Testing & Experimentation

We answer the ultimate question: "Which sales would have happened anyway?" Through precise geo-experiments and time-series analysis, we isolate your true marketing lift, protecting your margins from inefficient spend.

Stratgic User Segmentation

We analyze historical data to decode your true ICP and highest-value segments. By adding a predictive layer for new users, we turn deep growth insights and audience behaviors into a proactive strategy for high-impact resource allocation.

Predictive Retention & Propensity

Scale is impossible without retention. Our models predict which users are likely to convert - and more importantly, which are likely to churn—enabling your growth teams to intervene with automated, data-driven precision.

Data Architecture

we bridge the gap between raw data and growth activation. We architect high-performance environments that transform your data into a single source of truth, fueling faster, more confident executive decisions and automated growth engines.

Signal Loss Prevention

We implement advanced first-party frameworks and server-side tracking to prevent signal loss, ensuring your measurement remains accurate and your growth engines stay powered by high-fidelity data.

Profit on Ad Spend

We build infrasturcre to factor in product margins, costs, and expected returns, calculating true profit per conversion. This enables to focus ad spend on transactions with the highest net impact, driving smarter scaling and stronger ROI.

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Comparison

BetterSignals Customized Solutions vs. SaaS Platforms

Offering

BetterSignals

Typical SaaS Platforms

Data Driven MTA Attribution

Custom to your business

Standardized models

Marketing Mix Modeling (MMM)

Custom-built MMM

Template-based MMM

Algorithm Transparency

Fully transparent

Abstracted logic

Custom Event Mapping & Data Cleaning

Custom events & cleaning

Fixed schemas

Support from Veteran Data Scientists and Ex-Googlers

Dedicated senior experts

Product / ticket support

Deliverables Ownership

Owned by you

Platform-dependent

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Meet The Founders

Alon Oszmann

Co-Founder | Chief Executive Officer

Alon is a growth marketing leader with over 12 years of experience, including 6 years at Google. He has driven growth for both startups and publicly traded companies, managing multimillion-dollar advertising budgets and leading strategic data initiatives across eCommerce, fintech, SaaS, and more. With deep knowledge of how advertising platforms operate and optimize, Alon combines analytical rigor with creative execution to deliver scalable, measurable impact.

Raphael Isaac Sebbah

Co-Founder | Chief Data & AI Officer

Raphael is a data scientist and actuarial leader with a strong background working with insurance companies, investment firms, tech companies, and publicly traded organizations. He specializes in advanced analytics, statistical modeling, and Python development - helping businesses transform complex data into actionable insights. With deep expertise in business intelligence, anomaly detection, and forecasting, Raphael delivers tailored data solutions that drive smarter decisions and enhance operational efficiency.

Why Us

Why Choose BetterSignals?

Expert Team

Led by ex-Googlers and seasoned data science experts

Tailor Made Solutions For Your Brand's Needs

Unlike SaaS tools, we don’t offer one-size-fits-all solutions.We build transparent, custom models tailored to your KPIs, channels, and unique customer journeys.It’s not plug-and-play - you own our work, forever.

Build Your In-House Measurement Superpower

Your data is an asset - we’ll help you it and turn it into growth. It’s the key to data driven measurement, advanced user segmentation, and value-based optimization. We’ll help you unlock its full potential.

Top Tier Performance Marketing Exptrise

Our team combines top tier performance marketing experts including ex-Google and ex-Meta experts. With deep expertise at the intersection of marketing and AI, with direct experience managing hundreds of millions in ad spend.

Strategic Growth Partners

We don’t stop at insights. We help you operationalize models into your media buying, budgeting, and growth strategies.

What is Performance Modeling?

It’s the science of using your first-party data to predict customer value, optimize bidding, and measure true marketing impact. No guesses - just models. Built for modern marketers.
Check our Modeled Value-Based Bidding solutions.

Testimonials

"Raphael's multidisciplinary approach and deep understanding of mathematical theory swiftly solved our complex scientific challenges."
‍

Amit Bleiweiss

Senior Data Scientist, NVIDIA

"Alon worked with us as a part of our team, helping us to grow and never short of enthusiasm. Highly recommend him."
‍

Sherzod Rizaev

VP, Commercial Ops, MinuteMedia

״Alon has a significant contribution in PiKoYa's growth! I've been working with Alon for over 4 years now, and I can strongly recommend him!״

Yuval Koren

Co-Founder & CEO Pikoya

״Raphael's ability to dig deep into data, analyze it rigorously, and derive insightful conclusions is truly outstanding״
‍

Roman Reidman,

Chief Actuary, The Phoenix Insurance

Own Your Data. Own Your Growth.

What We Do: AI-Driven Data Solutions That Drive Growth

Data Driven Attribution

Marketing Mix Modeling (MMM)

User-Level Predicted LTV Modeling

Incrementality Testing & Experimentation

Stratgic User Segmentation

Predictive Retention & Propensity

Data Architecture

Signal Loss Prevention

Profit on Ad Spend

BetterSignals Customized Solutions vs. SaaS Platforms

Meet The Founders

Why Choose BetterSignals?

Tailor Made Solutions For Your Brand's Needs

Build Your In-House Measurement Superpower

Top Tier Performance Marketing Exptrise

Strategic Growth Partners

What is Performance Modeling?

Testimonials

Amit Bleiweiss

Sherzod Rizaev

Yuval Koren

Roman Reidman,

Start Making Smarter Marketing Decisions Today

Get in Touch